Friday, 30 November 2012

Contextual studies year 2

Logos and posters

what should be considered in a logo and poster:
  • what the poster has been created for?
  • what the poster is communicating?
  • who the target audience is?
  • how it engages the audience?
Amnesty logo
  • Barbed wire - shows protection as well as control and oppression in a aggressive style.
  • Typography - the type face used is simple yet effective as it had been written in a bold recognizable font.
  • Legible - as this logo is very bold the text works well alongside it, this creates a strong contrast between the image and text making it legible.
  • Candle - represents human life.
  • Ubiquitous - appearing and found all over.
Shelter logo
  • Image as type - his made to look like a roof on a house.
  • Legible text - the text is only altered slightly which maintains the legibility.
  • Logo - both image and text are married into one image.
  • Colour - the red can be seen to represent anger but in this case i believe it is used to show compassion and love.
Amnesty poster
  • Clear and simple - hands inside hand.
  • Reaching up shows the message of hope.
  • Out stretched arms - suggests the feeling of giving help and aid.
  • Interesting layout takes advantage of the negative space on the poster.
WWF poster
  • Headline - dark humor that works alongside the image
  • Strap-line - use of a provocative statement that is personal to the audience. 
  • Metaphor - the use of an analogy.
  • Message - requires a second look and thought to be put in to it.
Amnesty billboard  
  • The billboard is made look like it has been placed with another advert to show a gritty message but still work together.
  • Contrast - there is a lot of style difference between the two designs as one is in black and white and the other in bright colours.
  • Lower image - striped down to reality.
  • Colour - draws the eye to the to image then down to the second image below.









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