what should be considered in a logo and poster:
- what the poster has been created for?
- what the poster is communicating?
- who the target audience is?
- how it engages the audience?
- Barbed wire - shows protection as well as control and oppression in a aggressive style.
- Typography - the type face used is simple yet effective as it had been written in a bold recognizable font.
- Legible - as this logo is very bold the text works well alongside it, this creates a strong contrast between the image and text making it legible.
- Candle - represents human life.
- Ubiquitous - appearing and found all over.
- Image as type - his made to look like a roof on a house.
- Legible text - the text is only altered slightly which maintains the legibility.
- Logo - both image and text are married into one image.
- Colour - the red can be seen to represent anger but in this case i believe it is used to show compassion and love.
- Clear and simple - hands inside hand.
- Reaching up shows the message of hope.
- Out stretched arms - suggests the feeling of giving help and aid.
- Interesting layout takes advantage of the negative space on the poster.
- Headline - dark humor that works alongside the image
- Strap-line - use of a provocative statement that is personal to the audience.
- Metaphor - the use of an analogy.
- Message - requires a second look and thought to be put in to it.
- The billboard is made look like it has been placed with another advert to show a gritty message but still work together.
- Contrast - there is a lot of style difference between the two designs as one is in black and white and the other in bright colours.
- Lower image - striped down to reality.
- Colour - draws the eye to the to image then down to the second image below.
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