History of Graphic Design
tracing different styles of how graphic design changes in the world through postmodernism and modernist movements
Recap Modernism / Postmodernism
Modernism:
- function over form
- mass production
- science and advancement
- 1900-1970s
- progress
Postmodernism:
- scepticism
- individuality
- typical type style as seen all over at the time
- serifs used
- illustration
Art Nouveau
Theophile Steinlen
- cabaret poster
- lithograph
- illustrative
- moving into modernist style
Alphonse Mucha - 1890s
- embodies art nouveau
- lithographic poster
- bold outlines
- mix of styles
- patterning
- depth
Russian Constructivsm
El Lissitzky - 'Beat the Whites with the Red Wedge' - 1917
- modernist
- communist
- shape based
- typographic
- minimal
Rodchenko
- related to the people
- collage
- primary colours
- layout
- type
Gustav Klutsis - 'Workers, Everyone must vote in the Election of Soviets!' - 1930s
- typography is on a angle
- swiss style layout
Bauhaus
Joost Schmidt - Poster for Bauhaus Exhibition poster - 1923
- modernist
- similar to constuctivism with use of basic form
Art Deco
Am Cassannre - 'L'Atlantique' - 1920s
- symmetrical type style
- class
- type represents power
1950s Advertising
- large body copy
- illustrative
- not modernist
Swiss/International Style - Pinnacle of Modernism
Armin Hoffman
- bold
- strictly type
- Postmodern graphic designers
Neville Brody - 1995
- individual typeface
- not functional
- grid layout
Stefan Sagmiester - 1990s
- type taken out of usual context
- both fine art and graphics
- opposing to modernist views
David Carson
- developed grunge typography
- rough
- type is more human
Experimental Jestset
- play with modern styles in a post modern way
- blend postmodern and modern into one
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