Saturday, 1 December 2012

Modernism and Modernity

The Shock of the New - TV series 1980s studies modern art
  • new machine age
  • industry and dynamism
  • eifel tower - designed by an engineer
  • culture re-inventing itself
  • accelerated rate of change during the period
  • change of how the people saw the world
  • Industrial Revolution - 1750 - 1850(1900)
  • big change in small amount of time
  • steam power
  • advances would lead to other advances and develop endless possibilities
Modernity
  • turn of 20th century
  • development of the cities
  • progression
  • jobs available
  • cities built on industry
  • social change to modernity
  • Modernist artist's wrote a manifesto
  • a statement that show's the intentions
  • established new artistic directions
  • Modernist artwork characteristics
  • shows idea of progression
  • rejected tradition
  • experimental
  • function over form
  • influenced by culture
  • rejected ornament
  • represents the change in the world
Pablo Picasso - 'Les Demoiselles d'Avignon' 1907
first example of modernist artwork
  • Descriptions
  • sharp/ linear/ simplified/ bold
  • playful style
  • breaking tradition
  • amateurish style
  • looks at different angles to portray work
  • mangled body parts
  • depicts prostitutes
  • faces appear different to the style of body almost mask like
  • distorted
De Stijl -Manifesto
  • preferred the public idea than individualism
Piet Mondrian - 'Rhythm of Black Lines' (1942)
  • De Stijl artist 
  • abstract painting
  • no represention
  • experimenting with form, line and colour
Raoul Haussmann - 'ABCD'
  • Dada artwork
  • collage
Vladimir Tatlin - 'Counter Relief'
  • constructivism
  • use of art in communist Russia
  • recycled items used to make sculpture
  • abstract
  • Marianne Brant - Tea infuser (1924)
  • Bauhaus
  • efficient and functional
  • made with metal
Walter Gropius - Bauhaus Dessau (1919)
  • functional
  • glass, steel and concrete rather than stone and brick
  • efficiency
  • no additional detail
  • transparency
Jan Tschichold - designed classic penguin book covers
  • functional layout
  • limited use of colour
  • style of type
  • san serif
Herbert Bayer - catalouge  cover of Bauhaus work
  • boldness
  • no image
  • type is informative
  • type has no personality
Josef Muller Brockmann 1690s
  • the Swiss style
  • helvetica
  • grid structure
  • minimalist
  • functional and aesthetic
Naive Cover

This piece of modernist art shows the attributes of graphic design that was common in the modernist period such as the block colours giving the image an eye catching twist along with the colours giving the image depth as to the whereabouts it is colours on the woman's dress and her surroundings. The text used in this piece is used effectively as it cause contrast with the image and it say's only what it needs to say in a clear and easy to read typeface such as the bottom line of text is easily readable in a font that works with the rest of the image. although this piece has a lot going on the design is rather simple much the same as modernist graphic design.















No comments:

Post a Comment